Located in the heart of Chelsea on the iconic Kings rd, our brand is a celebration of the areas colourful past and its ever evolving present. From its rich history as a playground for some of fashions revolutionaries in the 1960s to its modern day eclectic spirit, this neighbourhood's long been a source of inspiration. It's here, amidst the legacy of Mary Quant boutique, Granny Takes a Trip, and the rebellious influence of Vivienne Westwood, that I decided to embark on a new chapter.